Changing channels: A theory-based guide to selecting traditional, new, and social media in strategic social marketing

Social Marketing Quarterly

Volumn 18, Issue 3, 2012, Pages 175-186

  Ledford, Christy J W ^a  

^a UNIFORMED SERVICES UNIVERSITY OF THE HEALTH SCIENCES   (United States)

Author keywords

Audience; Best practices; Innovations; Internet

Indexed keywords

EID: 84878372217     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500412460671     Document Type: Review

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