The determinants of consumer behavior towards email advertisement

Internet Research

Volumn 23, Issue 3, 2013, Pages 316-337

  Chang, Hsin Hsin ^a   Rizal, Hamid ^b   Amin, Hanudin ^b,c  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b UNIVERSITI MALAYSIA SABAH   (Malaysia)

^c INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Advertising; Advertising values; Attitudinal behavioral dispositions; E mail advertising; Electronic mail; Perceived intrusiveness; Permission based e mail and spamming

Indexed keywords

EID: 84878231306     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241311331754     Document Type: Article

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