The internet as an alternative path to internationalization?

International Marketing Review

Volumn 30, Issue 2, 2013, Pages 130-155

  Sinkovics, Noemi ^a   Sinkovics, Rudolf R ^a   Jean, Ruey Jer Bryan ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Born global; Communication technologies; Exports; Information technology; International marketing; Internationalization; Internet; Performance; Psychic distance; Small to medium sized enterprises; Virtuality trap

Indexed keywords

EID: 84878229634     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331311314556     Document Type: Article

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