Forecasting user visits for online display advertising

Information Retrieval

Volumn 16, Issue 3, 2013, Pages 369-390

  Cetintas, Suleyman ^a   Chen, Datong ^b   Si, Luo ^c  

^a Purdue University   (United States)

^b YAHOO RESEARCH   (United States)

^c PURDUE UNIVERSITY   (United States)

Author keywords

Display advertising; Forecasting; User visits

Indexed keywords

EID: 84878115335     PISSN: 13864564     EISSN: 15737659     Source Type: Journal    
DOI: 10.1007/s10791-012-9201-4     Document Type: Article

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