Forecasting counts of user visits for online display advertising with probabilistic latent class models

SIGIR'11 - Proceedings of the 34th International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2011, Pages 1217-1218

  Cetintas, Suleyman ^a   Chen, Datong ^b   Si, Luo ^a   Shen, Bin ^a   Datbayev, Zhanibek ^a  

^a PURDUE UNIVERSITY   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

Display advertising; Forecasting; User visits

Indexed keywords

FORECASTING; MARKETING; REGRESSION ANALYSIS;

DISPLAY ADVERTISINGS; HISTORICAL DATA; LATENT CLASS MODEL; ONLINE ADVERTISING; ONLINE USERS; REGRESSION MODEL; TIME SERIES FORECASTING; USER VISITS;

WEBSITES;

EID: 80052122490     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2009916.2010127     Document Type: Conference Paper

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