Translating relevance scores to probabilities for contextual advertising

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2009, Pages 1899-1902

  Agarwal, Deepak ^a   Gabrilovich, Evgeniy ^a   Hall, Robert ^b   Josifovski, Vanja ^a   Khanna, Rajiv ^a  

^a YAHOO RESEARCH   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Logistic regression; Online advertising; Probability of relevance; Relevance scores

Indexed keywords

BAG OF WORDS; GLOBAL THRESHOLDING; LOGISTIC REGRESSIONS; MONOTONIC TRANSFORMATION; ONLINE ADVERTISING; RELEVANCE SCORE; SEARCH RESULTS; SELECTION ENGINES; VECTOR SPACE MODELS;

INFORMATION RETRIEVAL; INFORMATION RETRIEVAL SYSTEMS; INFORMATION SERVICES; KNOWLEDGE MANAGEMENT; VECTOR SPACES;

PROBABILITY;

EID: 74549204468     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1645953.1646260     Document Type: Conference Paper

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