Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2013, Pages 2049-2058

  Reinecke, Katharina ^a   Yeh, Tom ^b   Miratrix, Luke ^a   Mardiko, Rahmatri ^c   Zhao, Yuechen ^a   Liu, Jenny ^a   Gajos, Krzysztof Z ^a  

^a HARVARD UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

Author keywords

Colorfulness; Complexity; First impression; Modeling; Perception; Prediction; Website aesthetics

Indexed keywords

AESTHETIC APPEALS; COLORFULNESS; COMPLEXITY; COMPUTATIONAL MODEL; DEMOGRAPHIC VARIABLES; FIRST IMPRESSIONS; VISUAL COMPLEXITY; WEBSITE AESTHETICS;

FORECASTING; HUMAN COMPUTER INTERACTION; HUMAN ENGINEERING; MODELS; SENSORY PERCEPTION;

WEBSITES;

EID: 84878000834     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2470654.2481281     Document Type: Conference Paper

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