The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments

International Journal of Human Computer Studies

Volumn 70, Issue 11, 2012, Pages 794-811

  Tuch, Alexandre N ^a   Presslaber, Eva E ^a   Stöcklin, Markus ^a   Opwis, Klaus ^a   Bargas Avila, Javier A ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b GOOGLE   (Switzerland)

Author keywords

First impression; Prototypicality; User experience; Visual complexity; Web design; Website aesthetics

Indexed keywords

FIRST IMPRESSION; PROTOTYPICALITY; USER EXPERIENCE; VISUAL COMPLEXITY; WEB DESIGNS; WEBSITE AESTHETICS;

ENGINEERING; HARDWARE;

WEBSITES;

EID: 84866370384     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2012.06.003     Document Type: Article

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