Rethinking consumer culture theory from the postmodern to the communist horizon

Marketing Theory

Volumn 13, Issue 2, 2013, Pages 213-225

  Cova, Bernard ^a   Maclaran, Pauline ^b   Bradshaw, Alan ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Communism; consumer culture theory; post postmodernism; postmodernism; saturation

Indexed keywords

EID: 84877977207     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593113477890     Document Type: Review

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