Marketing, realism, and reality: A plea for putting more "ideology" into historical research in marketing

Journal of Macromarketing

Volumn 31, Issue 1, 2011, Pages 105-108

  Schwarzkopf, Stefan ^a  

^a Department of Management Politics and Philosophy ^*  (Denmark)

Author keywords

ideology; macromarketing systems; marketing history; realism; science

Indexed keywords

EID: 79952255329     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710386961     Document Type: Article

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