Academic brands and their impact on scientific endeavour: The case of business market research and researchers

Industrial Marketing Management

Volumn 38, Issue 6, 2009, Pages 570-576

  Cova, Bernard ^a,b   Ford, David ^a   Salle, Robert ^c  

^a KEDGE BUSINESS SCHOOL   (France)

^b BOCCONI UNIVERSITY   (Italy)

^c EMLYON BUSINESS SCHOOL   (France)

Author keywords

Academic brands; Academic careers; Business marketing; Consumer Culture Theory; IMP Group; Service Dominant Logic

Indexed keywords

EID: 68249152535     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.05.005     Document Type: Article

References (32)

1. Adler N.J., and Harzing A.-W. When knowledge wins: Transcending the sense and nonsense of academic rankings. Academy of Management Learning & Education 8 1 (2009) available on line
2. Arnould E.J. Service-dominant logic and consumer culture theory: natural allies in an emerging paradigm. Marketing Theory 6 3 (2006) 317-334
3. Arnould E.J., and Thompson C.J. Consumer Culture Theory (CCT): Twenty years of research. Journal of Consumer Research 31 (2005) 868-882
4. Arnould E.J., and Thompson C.J. Consumer Culture Theory (and we really mean theoretics): Dilemmas and opportunities posed by an academic branding strategy. In: Belk R.W., and Sherry Jr. J.F. (Eds). Consumer Culture Theory (2007), Oxford: Elsevier 3-22
5. Ballantyne D., and Aitken R. Branding in B2B markets: Insights from the Service-Dominant logic of marketing. Journal of Business & Industrial Marketing 22 6 (2007) 363-371
6. Brown S. Are we nearly there yet? On the retro-dominant logic of marketing. Marketing Theory 7 3 (2007) 291-300
7. Cunningham M.T. Pictures at an exhibition of business markets: Is there a case for competition?. The IMP Journal 2 1 (2008) 46-59
8. Espeland W.N., and Sauder M. Rankings and reactivity: How public measures recreate social worlds. American Journal of Sociology 113 1 (2007) 1-40
9. Gadde L.-E., and Araujo L. Business recipes, historical narratives and the discovery of networks. The IMP Journal 1 3 (2007) 2-25
10. Grönroos C. Service logic revisited: Who creates value? And who co-creates?. European Business Review 20 4 (2008) 298-314
11. Grönroos, C., (2008b). Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value creation. Paper presented at Otago Forum 2, Otago (New Zealand), 8th-12th December.
12. In: Håkansson H. (Ed). Marketing and purchasing of industrial goods: An interaction approach (1982), John Wiley & Sons, Chichester
13. Håkansson H., and Ford D. How companies should interact in business networks?. Journal of Business Research 55 (2002) 133-139
14. Håkansson H., and Snehota I. Developing relationships in business networks (1995), Routledge, London
15. Håkansson H., Ford D., Gadde L.-E., Snehota I., and Waluszewski A. Business in networks (2009), John Wiley, Chichester
16. Harrison, D., (2004). IMP as fashion: Past, present and future. Unpublished paper, available at www.impgroup.org.
17. Henneberg, S. C., Jiang, Z., & Naudé, P. (2007). The network researchers' network. A social network analysis of the IMP Group 1984-2006. 23th IMP Conference, Manchester.
18. In: Lusch R.F., and Vargo S.L. (Eds). The Service-Dominant Logic of marketing: Dialog, debate, and directions (2006), M.E. Sharpe, Armonk, New York
19. Lusch R.F., and Vargo S.L. Service-Dominant Logic: Reactions, reflections and refinements. Marketing Theory 6 3 (2006) 281-288
20. Macdonald S., and Kam J. Ring a ring o' roses: Quality journals and gamesmanship in management studies. Journal of Management Studies 44 4 (2007) 640-655
21. Moisander J., Penaloza L., and Valtonen A. From CCT to CCC: Building consumer culture community. In: Sherry Jr. J.F., and Fischer E. (Eds). Explorations in consumer culture theory (2009), Routledge, Oxon 7-33
22. Muniz Jr. A.M., and O'Guinn T.C. Brand community. Journal of Consumer Research 27 (2001) 412-432
23. O'Guinn T.C., and Muniz Jr. A.M. Communal consumption and the brand. In: Ratneshwar S., and Mick D.G. (Eds). Inside consumption: Frontiers of research on consumer motives (2005), Routledge, London 252-272
24. Pitt L.F., Watson R.T., Berthon P., Wynn D., and Zinkhan G. The Penguin's window: Corporate brands from a open-source perspective. Journal of the Academy of Marketing Science 34 2 (2006) 115-127
25. Seggie S.H., and Griffith D.A. What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals. Journal of Marketing 73 (2009) 122-132
26. Semprini A. La marque, une puissance fragile (2005), Vuibert, Paris
27. Vargo, S.L., (2007). Alternative logics for service innovation. Hawaii International Conference on Systems Sciences Symposium on Service Innovation and SSME, January 07.
28. Vargo S.L., and Lusch R.F. Evolving to a new dominant logic for marketing. Journal of Marketing 68 1 (2004) 1-18
29. Vargo S.L., and Lusch R.F. The four service marketing myths: Remnants of as goods-based manufacturing model. Journal of Service Research 6 4 (2004) 324-335
30. Vargo S.L., and Lusch R.F. Service-Dominant Logic: Continuing the evolution. Journal of the Academy of Marketing Science 36 (2008) 1-10
31. Vargo S.L., and Lusch R.F. From goods to service(s): Divergences and convergences of logics. Industrial Marketing Management 37 (2008) 254-259
32. Vargo, S. L. & Lusch, R. F. (forthcoming). Toward a transcending conceptualization of relationship: A service-dominant logic perspective. Journal of Business & Industrial Marketing.