Postmodern paradoxes in Thai-Asian consumer identity

Journal of Business Research

Volumn 65, Issue 4, 2012, Pages 490-496

  Tiwsakul, Rungpaka Amy ^a   Hackley, Chris ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Asian; Autoethnography; Consumption; Cultural; Identity; Thai

Indexed keywords

EID: 84857050992     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.02.027     Document Type: Article

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