The megaphone effect: Taste and audience in fashion blogging

Journal of Consumer Research

Volumn 40, Issue 1, 2013, Pages 136-158

  Mcquarrie, Edward F ^a   Miller, Jessica ^b   Phillips, Barbara J ^c  

^a SANTA CLARA UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

^c UNIVERSITY OF SASKATCHEWAN   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877891832     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/669042     Document Type: Article

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