Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets

Journal of Consumer Research

Volumn 39, Issue 6, 2013, Pages 1234-1257

  Scaraboto, Daiane ^a   Fischer, Eileen ^b  

^a PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE   (Chile)

^b YORK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875011100     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/668298     Document Type: Article

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