"Pixelize me!": Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs

Research in Consumer Behavior

Volumn 12, Issue , 2010, Pages 313-329

  Kretz, Gachoucha ^a   De Valck, Kristine ^a  

^a HEC PARIS   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874146686     PISSN: 08852111     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S0885-2111(2010)0000012015     Document Type: Article

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