Blue or red? Exploring the effect of color on cognitive task performances

Science

Volumn 323, Issue 5918, 2009, Pages 1226-1229

  Mehta, Ravi ^a   Zhu, Rui ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

COGNITION; COLOR; PERFORMANCE ASSESSMENT;

ARTICLE; ATTENTION; AVOIDANCE BEHAVIOR; COGNITION; COLOR; CONSCIOUSNESS; CREATIVITY; HUMAN; MEMORY; MOTIVATION; PRIORITY JOURNAL; TASK PERFORMANCE; VISION; VISUAL STIMULATION;

ADOLESCENT; ADULT; COGNITION; COLOR; CREATIVENESS; FEMALE; HUMANS; MALE; MENTAL PROCESSES; MENTAL RECALL; MOTIVATION; TASK PERFORMANCE AND ANALYSIS; YOUNG ADULT;

EID: 61349168436     PISSN: 00368075     EISSN: 10959203     Source Type: Journal    
DOI: 10.1126/science.1169144     Document Type: Article

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29. This work benefited from financial support from the Social Sciences and Humanities Research Council to R.J.Z. We thank J. Meyers-Levy and K. D. Vohs for very helpful comments on earlier drafts of this paper. Research assistance from P. Behmardi, S. Ho, and S. Park is greatly appreciated.