Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 140-152

  McManus, Lisa ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Customer accounting; Customer loyalty; Customer profitability; Customer satisfaction; Hotel industry; Strategic management accounting

Indexed keywords

EID: 84876155676     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.07.007     Document Type: Article

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