Patterns of attitudes and behavior in fragmented markets

Journal of Empirical Generalisations in Marketing Science

Volumn 4, Issue , 1999, Pages 62-91

  Dall'Olmo Riley, Francesca ^a   Rink, Lucy ^a   Harris, Patricia ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344598172     PISSN: 13264443     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (42)

1. Ajzen, I.; Fishbein, M. (1977) "Attitude-behavior relations: a theoretical analysis and review of empirical research", Psychological Bulletin, Vol. 84, p. 888-918.
2. Alpert, M.I. (1971) "Identification of Determinant Attributes: A Comparison of Methods", Journal of Marketing Research, Vol. 8, p. 184-191.
3. Armacost, R.L.; Hosseini J.C. (1994) "Identification of Determinant Attributes Using the Analytic Hierarchy Process", "Journal of the Academy of Marketing Science", Vol. 22, p. 383-392.
4. Barnard, N.R.; Ehrenberg, A.S.C. (1990) "Robust Measures of Consumer Brand Beliefs", Journal of Marketing Research, Vol. 27, p. 477-84.
5. Barnard, N.R.; Ehrenberg, A.S.C. (1997) "Advertising: Strongly Persuasive or Nudging?", Journal of Advertising Research, Vol. 37, p. 21-31
6. Barnard, N.R.; Ehrenberg, A.S.C. (1998) "Advertising and Brand Attitudes", JOAB Report No. 7. South Bank University Business School.
7. Barwise, T.P. (1985) Mass Attitudes and Routine Choice Behaviour, University of London PhD Thesis.
8. Barwise, T.P.; Ehrenberg, A.S.C. (1985) "Consumer beliefs and brand usage", Journal of Market Research Society, Vol. 27, p. 81-93.
9. Bem, D.J. (1967) "An Experimental Analysis of Self-Persuasion". In: Fishbein M. (ed) "Readings in Attitude Theory and Measurement", N.Y., Wiley and Sons.
10. Bird, M.; Ehrenberg, A.S.C. (1966) "Intention to Buy and Claimed Brand Usage", Operations Research Quarterly, Vol. 17, p. 27-46.
11. Bird, M; Channon, C.; Ehrenberg, A.S.C. (1970) "Brand Image and Brand Usage", Journal of Market Research, Vol. 7, p.307-314.
12. Brown, G.H.; Farr A.; Allan G.; Green J.; Baldinger A.; Pincott G. (1992) People, Brands & Advertising. Millward Brown International, Warwick, UK.
13. Castleberry, S.B.; Ehrenberg, A.S.C. (1990) "Brand Usage: A Factor in Consumer Beliefs", Marketing Research, p. 14-19.
14. Dall'Olmo Riley (1995) Changing Consumer Attitudes in Steady Markets, University of London. PhD Thesis.
15. Dall'Olmo Riley, F.; Ehrenberg, A.S.C.; Castleberry, S.B.; Barwise, T.P.; Barnard, N.R. (1997), "The Variability of Attitudinal Repeat-Rates", International Journal of Research in Marketing, Vol. 14, p. 437-450.
16. Drinks Pocket Book, (1998).
17. East, R. (1997). Consumer Bevaviour. Advances and Applications in Marketing, Prentice Hall: London
18. Ehrenberg, A.S.C. (1959) "The Patterns of Consumer Purchases", Applied Statistics, Vol. 8, p. 26-41.
19. Ehrenberg, A.S.C. (1972, 1988) Repeat-Buying. Facts, Theory and Applications, Oxford University Press: New York.
20. Ehrenberg, A.S.C. (1974) "Repetitive Advertising and the Consumer", Journal of Advertising Research, Vol. 14, p. 25-34.
21. Ehrenberg, A.S.C.; Goodhardt G.J. (1979) Understanding Buyer Behaviour, Vol. 1-14, J. Walter Thompson Company and Market Research Corporation of America.
22. Ehrenberg, A.S.C.: Goodhardt, G.J.: Barwise, T.P. (1990) "Double Jeopardy Revisited", Journal of Marketing, Vol. 54, p. 82-91.
23. Ehrenberg, A.S.C.; Scriven J.A. (1996) "Brand Loyalty under the Microscope", Economics and Business Education, Vol. 4, p. 155-160.
24. Ehrenberg, A.S.C.; Barnard, N.R.; Scriven J.A. (1997) "Differentiation or Salience", Journal of Advertising Research, Vol. 37.
25. Fishbein, M. (1963) "An investigation of the relationships between beliefs about an object and attitudes to that object", Human Relations, Vol. 16, p. 233-240.
26. Goddard, J.O. (1978) Components of Brand Popularity, University of London PhD Thesis.
27. Heeler, R.M.; Ray M.L. (1972) "Measure Validation in Marketing", Journal of Marketing Research, Vol. 9, p. 361-370.
28. Markin, R.J. (1979) "The Role of Rationalization in Consumer Decision Processes: A Revisionist Approach to Consumer Behaviour", Journal of the Academy of Marketing Mintel (1997 and 1999) UK Wine Reports.
29. Morgan, R.E.; Sarris, G. (1991) "The International Marketing of Cyprus Wines: A Case Example - The UK Market", The International Journal of Wine Marketing, Vol. 1, p. 44-56.
30. Myers, J.; Alpert M.I. (1968) "Determinant Buying Attitudes: Meaning and Measurement", Journal of Marketing, Vol. 32, p. 13-20.
31. McPhee, W.N. (1963) Formal Theories of Mass Behavior, Free Press: New York.
32. Olshavsky, R.W.; Granbois D.H. (1979) "Consumer Decision Making - Fact or Fiction?", Journal of Consumer Research, Vol. 6, Issue 2, p. 93-100.
33. Oppenheim, A.N. (1992) Questionnaire Design, Interviewing and Attitude Measurement, Printer Publishers: London.
34. Quester, P.G.; Marr, N.E.; Yeoh, P.S. (1996) "Country of origin effects: an Australian experiment in shelf labeling", The International Review of Retail, Distribution and Consumer Research, Vol. 6, p. 85-104.
35. Rachman G. (1999) "Survey: Wine", The Economist, Vol. 353, No. 8150, December 18th, p. 107-123.
36. Rink L. (1998) The Attitude -Behaviour Relationship and Usage Effect in the White Wine Market, Kingston University MA Dissertation.
37. Rosenberg, M.J. (1956) "Cognitive structure and attitudinal affect", Journal of Abnormal and Social Psychology, Vol. 53, p. 367-372.
38. Rothschild, M.L; Gaidis W.C. (1981) "Behavioral Learning Theory: Its Relevance to Marketing and Promotions", Journal of Marketing, Vol. 45, p. 70-78.
39. Spawton, T. (1991) "Marketing Planning for Wine", European Journal of Marketing, Vol. 25.
40. Wasson, C.R. (1979) "Consumer Choice Processes: Search or Automatic Response?", Journal of the Academy of Marketing Science, Vol. 7, No. 4.
41. Wilkie, W. L.; Pessemier, E.E. (1973) "Issues in marketing use of multi-attribute models", Journal of Marketing Research, Vol. 10, p. 428-441.
42. Zajonc, R.B. (1968) "Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology", Vol. 9 (Monograph Supplement), No. 2, Part 2, p. 1-27.