When consensus counts: Exploring the impact of consensus claims in advertising

Journal of Consumer Psychology

Volumn 20, Issue 2, 2010, Pages 163-175

  Freling, Traci H ^a   Dacin, Peter A ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b QUEEN S UNIVERSITY   (Canada)

Author keywords

Attribution theory; Consensus information; Correspondence bias

Indexed keywords

EID: 77951255648     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.12.001     Document Type: Article

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