Can brand encounters inspire flashbulb memories?

Psychology and Marketing

Volumn 24, Issue 1, 2007, Pages 25-40

  Roehm Jr , Harper A ^a   Roehm, Michelle L ^b,c  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b WAKE FOREST UNIVERSITY   (United States)

^c WAKE FOREST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846178201     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20151     Document Type: Article

References (13)

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