Intention to choose Halal products: The role of religiosity

Journal of Islamic Marketing

Volumn 3, Issue 2, 2012, Pages 108-120

  Mukhtar, Arshia ^a   Butt, Muhammad Mohsin ^a  

^a INTERNATIONAL ISLAMIC UNIVERSITY   (Pakistan)

Author keywords

Brands; Consumer behaviour; Halal market; Islam; Islamic marketing; Selling to Islamic markets; The Muslim consumer

Indexed keywords

EID: 84874338284     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831211232519     Document Type: Article

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