Attitudes towards offensive advertising: Malaysian Muslims' views

Journal of Islamic Marketing

Volumn 1, Issue 1, 2010, Pages 25-36

  de Run, Ernest Cyril ^a   Butt, Muhammad Mohsin ^a   Fam, Kim Shyan ^b   Jong, Hui Yin ^a  

^a UNIVERSITI MALAYSIA SARAWAK   (Malaysia)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Advertising; Advertising effectiveness; Islam; Malaysia; Public opinion; Religion

Indexed keywords

EID: 84864980278     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011026204     Document Type: Article

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