Transforming experience good into search good: How virtual experience may change the Internet advertising market?

Proceedings of the International Conference on Electronic Business (ICEB)

Volumn , Issue , 2009, Pages 437-445

  Tsang, Seng Su ^a   Hsu, Wei Chen ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Experience goods; Online advertising; Search goods

Indexed keywords

EXPERIENCE GOODS; INTERNET ADVERTISING; ONLINE ADVERTISEMENTS; ONLINE ADVERTISING; PRODUCT INFORMATION; SEARCH COSTS; SEARCH EFFORTS; SEARCH GOODS; SEARCHING TIME;

ELECTRONIC COMMERCE;

MARKETING;

EID: 84873160863     PISSN: 16830040     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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