Choice of market entry mode by Balearic hotel chains in the Caribbean and Gulf of Mexico

International Journal of Hospitality Management

Volumn 32, Issue 1, 2013, Pages 217-227

  Martorell, Onofre ^a   Mulet, Carles ^a   Otero, Luis ^b  

^a UNIVERSITAT DE LES ILLES BALEARS   (Spain)

^b UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

Choice of entry mode; Hotel chains; International expansion; Level of shareholding control; Syncretic theory

Indexed keywords

EID: 84872415769     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.06.001     Document Type: Article

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