The franchise contract in hotel chains: A study of hotel chain growth and market concentrations

Tourism Economics

Volumn 16, Issue 3, 2010, Pages 493-515

  Cunill, Onofre Martorell ^a   Forteza, Carles Mulet ^a  

^a UNIVERSITAT DE LES ILLES BALEARS   (Spain)

Author keywords

Direct effects; Forgotten effects; Franchise system; Growth strategies; Hotel chains; Market concentration

Indexed keywords

CORPORATE STRATEGY; MARKETING; STRATEGIC APPROACH; TOURISM ECONOMICS; TOURISM MANAGEMENT; TOURISM MARKET;

EID: 77956634452     PISSN: 13548166     EISSN: None     Source Type: Journal    
DOI: 10.5367/000000010792278446     Document Type: Article

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