A Prototype of Multicomponent Brand Personality Structure: A Consumption Synmbolism Approach

Psychology and Marketing

Volumn 30, Issue 2, 2013, Pages 173-186

  Lee, Eun Jung ^a  

^a KENT STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84872390542     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20596     Document Type: Article

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