'Genuine Jersey': Branding and authenticity in a small island culture

Island Studies Journal

Volumn 7, Issue 2, 2012, Pages 235-258

  Johnson, Henry ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Authenticity; Branding; Genuine Jersey; Island; Jersey; Produce; Products; Public private partnership

Indexed keywords

EID: 84871624649     PISSN: None     EISSN: 17152593     Source Type: Journal    
DOI: None     Document Type: Article

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