Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Place Branding and Public Diplomacy

Volumn 6, Issue 2, 2010, Pages 134-144

  Lichrou, Maria ^a   O'Malley, Lisa ^a   Patterson, Maurice ^a  

^a UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

local particularities; place marketing and branding; stakeholder narratives

Indexed keywords

EID: 77956303974     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.10     Document Type: Article

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