Island brands and 'the Island' as a brand: Insights from immigrant entrepreneurs on Prince Edward Island

International Journal of Entrepreneurship and Small Business

Volumn 9, Issue 4, 2010, Pages 378-393

  Baldacchino, Godfrey ^a  

^a UNIVERSITY OF PRINCE EDWARD ISLAND   (Canada)

Author keywords

Brand consolidation; Entrepreneurship; Island; Island as brand; PEI; Prince Edward Island; Quality of life; Small business

Indexed keywords

EID: 77950618224     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2010.032400     Document Type: Article

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