Branding: A Caribbean perspective on rum manufacturing competitiveness

International Journal of Entrepreneurship and Small Business

Volumn 9, Issue 4, 2010, Pages 394-406

  Pounder, Paul ^a  

^a UNIVERSITY OF THE WEST INDIES   (Jamaica)

Author keywords

Brand; Caribbean; Competitiveness; Entrepreneurship; Islandness; Jamaica; Rum manufacturing; Small business; Strategy; Trinidad and Tobago

Indexed keywords

EID: 77950606561     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2010.032401     Document Type: Article

References (23)

1. Ambler, T. (1992) Need-To-Know-Marketing, Century Business, London.
2. American Marketing Association (1960) Marketing Definition: A Glossary of Marketing Terms, American Marketing Association, Chicago, Illinois.
3. Baldacchino, G. (1999) 'Small business in small island nations: a case study from Fiji', Journal of Small Business Management, Vol.37, No.4, pp.80-84.
4. Baldacchino, G. (2002) 'A taste of small island success: a case from Prince Edward Island', Journal of Small Business Management, Vol.40, No.3, pp.254-259.
5. Bennet, P.D. (1988) Dictionary of Marketing Terms, American Marketing Association, Chicago, Illinois.
6. Bilkey, W.J. and Nes, E. (1982) 'Country-of-origin effects on product evaluations', Journal of International Business Studies, Vol.13, No.1, pp.89-100.
7. Brady, G. (1999) 'New rules for start-ups', E-business News Letter, December.
8. Brown, G. (1992) People, Brands and Advertising, New York, NY: Millward Brown International.
9. Burns, P. (2007) Entrepreneurship and Small Business, New York: Palgrave Macmillan.
10. Dibb, S., Sinkin, L., Pride, W.M. and Ferrell, O.C. (1997) Marketing: Concepts and Strategies, 3rd European ed., Boston, MA: Houghton Mifflin.
11. Dougall, G., Kotler, P. and Armstrong, G. (1992) Marketing, Ontario: Prentice-Hall Canada Inc.
12. Gnoth, J. (2002) 'Leveraging export brands through a tourism destination brand', Journal of Brand Management, Vol.9, No.4, pp.262-280.
13. Gounaris, S. and Stathakopoulos, V. (2004) 'Antecedents and consequences of brand loyalty: an empirical study', Journal of Brand Management, Vol.11, No.4, pp.283-306.
14. Halliday, J. (1997) 'Carmakers show their mettle far from dealer lots', Advertising Age, Vol.68, No.14, p.48.
15. Han, C.M. (1989) 'Country image: halo or summary construct?', Journal of Marketing Research, Vol.26, No.2, pp.222-229.
16. Hoeffler, S. and Keller, K.L. (2002) 'Building brand equity through corporate societal marketing', Journal of Public Policy and Marketing, Vol.21, No.1, pp.78-89.
17. Jackson, R. (2006) 'Bruny on the brink: governance, gentrification and tourism on an Australian Island', Island Studies Journal, Vol.1, No.2, pp.201-222.
18. Johnson, T. and Bruwer, J. (2003) 'An empirical confirmation of wine-related lifestyle segments in the Australian wine market', International Journal of Wine Marketing, Vol.15, No.1, pp.5-33.
19. Kotler, P. (1991) Marketing Management: Analysis, Planning, and Control, 8th ed., Englewood Cliffs, NJ: Prentice-Hall.
20. Luxner, L. (1999) Caribbean Rum Exporters Fear Loss of European Union Trade Preferences: Impact International, Luxner News Inc.
21. Mittal, B. (1989) 'Measuring purchasing-decision involvement', Psychology &Marketing (1986-1998), Vol.6, No.2, p.147.
22. Schocker, A.D., Srivastava, R.K. and Ruckert, R.W. (1994) 'Challenges and opportunities facing brand management: an introduction to the special issue', Journal of Marketing Research, Vol.XXXI, May, pp.149-158.
23. Simeon, R. (2006) 'A conceptual model linking brand building strategies and Japanese popular culture', Marketing Intelligence and Planning, Vol.24, No.5, pp.463-476.