Exploitation versus exploration in island economies: A brand diagnostic perspective

International Journal of Entrepreneurship and Small Business

Volumn 9, Issue 4, 2010, Pages 463-480

  Leseure, Michel ^a  

^a Isle of Man International Business School   (Ireland)

Author keywords

Branding; Exploitation; Exploration; Islands; Learning

Indexed keywords

EID: 77950602542     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2010.032405     Document Type: Article

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