Branding of Fiji's bottled water: Edging into sustainable consumption

International Journal of Entrepreneurship and Small Business

Volumn 9, Issue 4, 2010, Pages 447-462

  Reddy, Mahendra ^a   Singh, Gurmeet ^b  

^a Fiji Institute of Technology   (Fiji)

^b UNIVERSITY OF THE SOUTH PACIFIC   (Fiji)

Author keywords

Bottled water; Branding; Entrepreneurship; Fiji; Islands; Small business; Small economies; Sustainable consumption

Indexed keywords

EID: 77950597657     PISSN: 14761297     EISSN: 17418054     Source Type: Journal    
DOI: 10.1504/IJESB.2010.032404     Document Type: Article

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