Advertising strategies in electronic retailing: A differential games approach

Information Systems Research

Volumn 23, Issue 3 PART 2, 2012, Pages 903-917

  Liu, Dengpan ^a   Kumar, Subodha ^b   Mookerjee, Vijay S ^c  

^a UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Advertising; Differential game; IT capacity; Nash equilibrium; Optimal control theory; Reneging

Indexed keywords

MARKETING; SALES;

DIFFERENTIAL GAMES; IT CAPACITY; NASH EQUILIBRIA; OPTIMAL CONTROL THEORY; RENEGING;

GAME THEORY;

EID: 84871604788     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0377     Document Type: Article

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