Optimal advertising and pricing in a new-product adoption model

Journal of Optimization Theory and Applications

Volumn 139, Issue 2, 2008, Pages 351-360

  Sethi, S P ^a   Prasad, A ^a   He, X ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Advertising; Durable goods sales; Dynamic programming; Optimal control; Pricing

Indexed keywords

COSTS; MARKETING; OPTIMAL CONTROL SYSTEMS;

ADOPTION MODEL; ADVERTISING EFFECTS; ADVERTIZING; DURABLE GOOD SALE; DURABLE GOODS; OPTIMAL ADVERTISINGS; OPTIMAL CONTROLS; OPTIMAL PRICING; PRICE EFFECT; PRODUCT ADOPTION;

DYNAMIC PROGRAMMING;

EID: 54049157343     PISSN: 00223239     EISSN: 15732878     Source Type: Journal    
DOI: 10.1007/s10957-008-9472-5     Document Type: Article

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