Two worlds of trust for potential e-commerce users: Humans as cognitive misers

Information Systems Research

Volumn 23, Issue 4, 2012, Pages 1246-1262

  Liu, Ben Q ^a   Goodhue, Dale L ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

Accessibility diagnosticity; Bounded rationality; Humans as cognitive misers; Piecewise regression; Task technology fit; Trust; Web aesthetics

Indexed keywords

HARDWARE; INFORMATION SYSTEMS;

ACCESSIBILITY-DIAGNOSTICITY; BOUNDED RATIONALITY; HUMANS AS COGNITIVE MISERS; PIECEWISE REGRESSION; TASK TECHNOLOGY FIT; TRUST; WEB AESTHETICS;

WEBSITES;

EID: 84871532127     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0424     Document Type: Article

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