Are bad reviews always stronger than good? asymmetric negativity bias in the formation of online consumer trust

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

Volumn , Issue , 2010, Pages

  Yin, Dezhi ^a   Bond, Samuel ^a   Zhang, Han ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Competence; Consumer decision making; Feedback mechanisms; Integrity; Negativity bias; Online trust; Online word of mouth

Indexed keywords

COMPETENCE; CONSUMER DECISION-MAKING; FEEDBACK MECHANISMS; INTEGRITY; NEGATIVITY BIAS; ONLINE TRUST; ONLINE WORD-OF-MOUTH;

ELECTRONIC COMMERCE; INFORMATION SYSTEMS;

CONSUMER BEHAVIOR;

EID: 84870964492     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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