Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 212-223

  Lambrecht, Anja ^a   Skiera, Bernd ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b GOETHE UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744510444     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.212     Document Type: Review

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