The impact of tariff structure on customer retention, usage, and profitability of access services

Marketing Science

Volumn 30, Issue 5, 2011, Pages 820-826

  Iyengar, Raghuram ^a   Jedidi, Kamel ^b   Essegaier, Skander ^c   Danaher, Peter J ^d  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c KOÇ UNIVERSITY   (Turkey)

^d MONASH UNIVERSITY   (Australia)

Author keywords

Discrete continuous choice models; Nonlinear pricing; Tariff structure

Indexed keywords

EID: 80053975009     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0655     Document Type: Article

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