Tariff choice with consumer learning and switching costs

Journal of Marketing Research

Volumn 48, Issue 4, 2011, Pages 633-652

  Goettler, Ronald L ^a   Clay, Karen ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Consumer learning; Dynamic discrete choice; Tariff choice

Indexed keywords

EID: 80052451432     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.633     Document Type: Article

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