Influence of warm versus cool temperatures on consumer choice: A resource depletion account

Journal of Marketing Research

Volumn 49, Issue 6, 2012, Pages 984-995

  Cheema, Amar ^a   Patrick, Vanessa M ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Ambient temperature; Heuristic processing; Resource depletion; Task complexity

Indexed keywords

EID: 84870878725     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.08.0205     Document Type: Article

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