Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

Psychology and Marketing

Volumn 30, Issue 1, 2013, Pages 62-75

  Fraser, Cynthia ^a   Bradford, J Andrew ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b Illinois Philharmonic Orchestra ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84870712978     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20580     Document Type: Article

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