Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective

Psychology and Marketing

Volumn 16, Issue 8, 1999, Pages 659-675

  Hahn, Minhi ^a   Hwang, Insuk ^a  

^a NONE

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EID: 0033480509     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199912)16:8<659::AID-MAR3>3.0.CO;2-S     Document Type: Review

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