The impact of background musical tempo and timbre congruity upon ad content recall and affective response

Applied Cognitive Psychology

Volumn 20, Issue 4, 2006, Pages 505-520

  Oakes, Steve ^a   North, Adrian C ^b  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; COGNITION; CONTROLLED STUDY; EMOTION; FEMALE; HUMAN; HUMAN EXPERIMENT; MALE; MUSIC; NORMAL HUMAN; PRIORITY JOURNAL; RECALL; RHYTHM; SOUND; TELECOMMUNICATION;

EID: 33646564978     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.1199     Document Type: Article

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