Institutional branding: a content analysis of public service announcements from American universities

Journal of Marketing for Higher Education

Volumn 22, Issue 2, 2012, Pages 182-205

  Clayton, Michael J ^a   Cavanagh, Kevin V ^b   Hettche, Matt ^c  

^a AMERICAN UNIVERSITY   (United States)

^b Dept of Economics and Thomas Jefferson Program in Public Policy at the College of William and Mary   (United States)

^c CHRISTOPHER NEWPORT UNIVERSITY   (United States)

Author keywords

institutional branding; institutional messaging; public service announcements

Indexed keywords

EID: 84870583009     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841241.2012.737869     Document Type: Article

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