Lots of fun, not much work, and no hassles: Marketing images of higher education

Journal of Marketing for Higher Education

Volumn 10, Issue 2, 2001, Pages 11-26

  Klassen, Michael ^a  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

Author keywords

Big idea; Face; Niche marketing; Organization; Package; Promise; Viewbook

Indexed keywords

EID: 34247898609     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n02_02     Document Type: Article

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