An empirical study of online trust and consumer behavior: Cultural orientation, social norms, and personal innovativeness in information technology

Association for Information Systems - 26th International Conference on Information Systems, ICIS 2005: Forever New Frontiers

Volumn , Issue , 2005, Pages 873-884

  Hwang, Yujong ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

Cultural orientation; E commerce; Human computer interaction; Online trust; Personal innovativeness in IT; Social norms

Indexed keywords

CULTURAL ORIENTATION; EASE-OF-USE; EMPIRICAL STUDIES; ONLINE CONSUMER BEHAVIOR; ONLINE TRUST; PERSONAL INNOVATIVENESS; PURCHASE INTENTION; SOCIAL NORM; THREE DIMENSIONS; UNCERTAINTY AVOIDANCE;

ELECTRONIC COMMERCE; HUMAN COMPUTER INTERACTION;

INFORMATION SYSTEMS;

EID: 84869740693     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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