What do online behavioral advertising privacy disclosures communicate to users?

Proceedings of the ACM Conference on Computer and Communications Security

Volumn , Issue , 2012, Pages 19-30

  Leon, Pedro Giovanni ^a   Cranshaw, Justin ^a   Cranor, Lorrie Faith ^a   Graves, Jim ^a   Hastak, Manoj ^b   Ur, Blase ^a   Xu, Guzi ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b AMERICAN UNIVERSITY   (United States)

Author keywords

Choice; Notice; Online behavioral advertising (OBA) disclosures; Privacy; Usability

Indexed keywords

CHOICE; INTERNET USERS; LANDING PAGES; NOTICE; ON-LINE TRACKING; ONLINE ACTIVITIES; ONLINE ADVERTISING; ONLINE BEHAVIORAL ADVERTISING (OBA) DISCLOSURES; PRIVACY CONCERNS; USABILITY;

DATA PRIVACY; SECURITY OF DATA;

MARKETING;

EID: 84869198814     PISSN: 15437221     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2381966.2381970     Document Type: Conference Paper

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