Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources

Journal of Consumer Marketing

Volumn 23, Issue 6, 2006, Pages 351-356

  Williams, Sunyna S ^a   Koepke, Christopher P ^a  

^a CENTERS FOR MEDICARE AND MEDICAID SERVICES   (United States)

Author keywords

Consumer research; Health services; Information media; Sales campaigns; United States of America

Indexed keywords

EID: 33749421752     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610701896     Document Type: Article

References (4)

1. Fyock, J., Koepke, C.P., Meitl, J., Sutton, S., Thompson, E. and Engelberg, M. (2001), "Beneficiary decision making: the impact of labeling health plan choices", Health Care Financing Review, Vol. 23 No. 1, pp. 63-75.
2. Goldstein, E. (2001), "CMS's consumer information efforts", Health Care Financing Review, Vol. 23 No. 1, pp. 1-4.
3. Goldstein, E., Teichman, L., Crawley, B., Gaumer, G., Joseph, C. and Reardon, L. (2001), "Lessons learned from the National Medicare & You Education Program", Health Care Financing Review, Vol. 23 No. 1, pp. 5-20.
4. Shrimp, T.A. (2003), Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications, 6th ed., Thompson South-Western, Stamford, CT.