Smart, useful, scary, creepy: Perceptions of online behavioral advertising

SOUPS 2012 - Proceedings of the 8th Symposium on Usable Privacy and Security

Volumn , Issue , 2012, Pages

  Ur, Blase ^a   Leon, Pedro Giovanni ^a   Cranor, Lorrie Faith ^a   Shay, Richard ^a   Wang, Yang ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Advertising networks; Cookies; Interviews; Notice and choice; Online behavioral advertising; Privacy; Tracking; User perception

Indexed keywords

ANTIVIRUS SOFTWARES; BROWSING HISTORY; CONTEXT DEPENDENT; COOKIES; DATA COLLECTION; INTERVIEWS; MENTAL MODEL; NON-TECHNICAL USERS; NOTICE AND CHOICE; PERSONALLY IDENTIFIABLE INFORMATION; SEMI STRUCTURED INTERVIEWS; USER PERCEPTIONS;

DATA PRIVACY; SURFACE DISCHARGES;

MARKETING;

EID: 84865009920     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2335356.2335362     Document Type: Conference Paper

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