Predicting joint choice using individual data

Marketing Science

Volumn 29, Issue 1, 2010, Pages 139-157

  Aribarg, Anocha ^a   Arora, Neeraj ^b   Kang, Moon Young ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Bayesian; Joint decision making; Preference revision; Utility aggregation

Indexed keywords

EID: 76049110506     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0490     Document Type: Article

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